The Monogram Foods Smith River Sports Complex continued to solidify its reputation as one of the premier multi-sport destinations on the East Coast in 2025, hosting a range of athletic competitions, community gatherings, and special events that brought an estimated 100,000 visitors to Henry County throughout the year.
During 2025, the complex accommodated 13 different sports, including soccer, football, ultimate frisbee, golf, lacrosse, cross-country, kayaking and canoeing, t-ball, running, flag football, whiffleball, cornhole, and cycling. In total, approximately 356 teams traveled to the facility to compete or participate in events.
The complex was active 281 days of the year, representing 77 percent annual utilization, and hosted events on 48 weekends, or 92 percent of all weekends. Notably, nearly 75 percent of off-days occurred during December and January, highlighting the facility’s near year-round impact during peak tourism seasons.
Visitors traveled an estimated 54,682 cumulative miles to attend events at the complex, with an average trip distance of 154 miles. Total travel time amounted to 931 hours and 49 minutes, with visitors spending an average of 2 hours and 37 minutes traveling to Henry County. Attendees represented 19 states and the District of Columbia, as well as 10 different countries, underscoring the complex’s growing national and international reach.
“This facility has truly become a gateway for people to experience Henry County,” said Roger Adams, Director of Parks & Recreation. “Every tournament, every event, and every visitor represents an opportunity to showcase our community, support local businesses, and demonstrate why Henry County is becoming a destination for recreation and outdoor experiences.”
The success of the sports complex aligns with broader tourism and economic development initiatives focused on outdoor recreation, active lifestyles, and place-based investment. Located along the Smith River and connected to a growing network of trails and park amenities, the complex serves as a cornerstone of Henry County’s strategy to attract visitors while enhancing quality of life for residents.
“As we continue to invest in trails, river access, and recreational infrastructure, the Monogram Foods Smith River Sports Complex stands as a perfect example of how recreation drives tourism, economic activity, and community pride,” Adams added.
The success of the Monogram Foods Smith River Sports Complex in 2025 highlights the role recreation plays in strengthening both the local economy and quality of life in Henry County. By attracting visitors while also serving as a gathering place for community events and everyday recreation, the complex continues to support a balanced approach to tourism that benefits residents, businesses, and visitors alike.